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Consumer protection in contracting away from business premises
Koksteinová, Veronika ; Horová, Olga (advisor) ; Klauz, Ondřej (referee)
Bachelor thesis deals with consumer protection, especially in contracting away from business premises. The theoretical part deal with consumer contracts, particularly contracts concluded by a distance and off-premises. Furthermore there is discussed consumer protection in contracting away from business premise in the European Union and also in the Czech republic and activities of the Czech trade inspection. The questioning in practical part research, if respondents are aware about the issue of consumer protection. In practical part, there is also processed interview with JUDr. Věra Knoblochová, Ph.D., who worked in Brusel in the issue of consumer protection. Last but not least is in my practical part statistics of the activities of the Czech trade inspection during roadshow and trades through internet.
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Implementation of the cars sales supporting programme in Opel company
Kočí, Pavel ; Vávra, Oldřich (advisor) ; Doležal, Jiří (referee)
The topic of this master's thesis is implementation of the Opel Partner programme as new cars sales support of the importer Opel. Introductory theoretical part of this thesis is at first focused on explanation of marketing concepts and tools, that are in praxis very closely related to the Opel Partner programme. Next theoretical part concerns european automotive market and more detailly Czech and Slovak automotive markets with greater focus on Opel brand. Practical part of this thesis is fully concerned to Opel Partner programme. At the beginning, the programme is detailly introduced and the entire proces of it's working is described. In the next parts of practical section, there is detailed sales analysis and analysis of other followed indexes of the programme. After that selected marketing activities realized for sales support are evaluated. Final part of this thesis focuses on own recommendations how to enhance effectiveness of the programme.
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Documentary Letter of Credit like a Securing Instrument
Štěpánková, Lenka ; Černohlávková, Eva (advisor) ; Nejedlý, Michal (referee)
My thesis deals with documentary letter of credit and with its use in the international trade. The first part of my work is focused on the definition of documentary letter of credit and on the relations between parties acting in the documentary credit operation. The second chapter describes types of letters of credit and, finally, the third chapter, the core of this thesis, focuses on the transactions carried out using a letter of credit and on the practical procedure of the transaction. There are also described the advantages and disadvantages of the documentary letter of credit and its use considering the recent financial crisis and current trends in the international trade.
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Newly implemented European legislation REACH (Registration, Evaluation, Authorisation of CHemicals) {--} future benefits for organisation of rescue and decontamination works and increased administration cost in Czech enterprises
HLÁSKOVÁ, Jana
The Regulation No. 1907/2006 on registration, evaluation, authorisation and restriction of chemical substances and on establishment of the European Chemicals Agency, the so-called REACH (Registration, Evaluation, Authorisation and Restriction of Chemical substances) came into effect on 1 June 2007. The purpose of the Regulation has been to ensure safe functioning of the market with chemical substances and preparations and protection of human health and environment against effects of toxic substances. After a complete implementation of the Regulation the only substances and preparations produced and used in the European Union will be those with known toxicological properties, including data about their impact on the health of future generations. The thesis focuses on the description of the REACH Regulation, schedule of its implementation and its potential benefits for the improved effectiveness of rescue and liquidation works performed by members of the Integrated Rescue Service (IZS). Due to very limited sources available at the early stage of REACH implementation, the method selected for the work was consultations with experts directly specializing in the REACH legislation, managers of pharmaceutical or chemical companies managing work with toxic substances and IZS members. Expert opinions have been collected about the legislation process and about the situation in the industry. The Fire Rescue Service uses databases Medis Alarm, Rozex Alarm, TEREX and Trins for planning and implementation of its interventions. In 2013 {--} 2020 I expect bigger quantities of data obtained within the REACH framework to be transmitted into those databases; in that period it will be necessary for the IZS members to become familiar with REACH and with the implemented methods of transmission of toxicological data and to be able to critically evaluate available databases when planning an intervention under conditions of a potential threat posed by toxic substances to the health of IZS members, to the population in the surroundings and to the environment. I recommend to start teaching REACH as a topic at specialized schools so that future graduates are familiar with REACH at least theoretically.
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Global Fair Trade Market Analysis
Haloun, Martin ; Němečková, Tereza (advisor) ; Adamcová, Lenka (referee)
The study analyzes a global market of Fair Trade products. It specializes on Fair Trade importers in developed countries in western Europe, in the USA, in Canada, in Japan and in Australia and New Zealand using regular economic measurements such as annual turnover, number of employees, number of points of sales, turnover's growth, etc. Final global judgement is based on the previous detailed countries' study. In addition the study proposes possible development in the future.
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Komparativní výhoda společnosti Lexus na trhu ČR-SR a její využití v cílovém segmentu
Vepřek, Michal ; Halík, Jaroslav (advisor) ; Velek, Tomáš (referee)
Diplomová práce je zaměřena na hledání konkurenční výhody importéra vozů Lexus. Konkurenceschopnost je analyzována ze tří pohledů: analýza odvětví, institucionálního rámce a schoností a zdrojů firmy. Jako hlavní konkurenční výhody byly identifikovány malá zákaznická základna, technologická vyspělost modelů a kultura a hodnoty společnosti. Tyto výhody byly aplikovány v návrhu marketingové strategie a jsou rozepsány v poslední části práce v pěti P: produkt, cena, místo prodeje, podpora prodeje a lidé. Návrh marketingu je konstruován s ohledem na vrcholový cíl, jímž je rentabilita společnosti.
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